Race No. 1:
Daytona 500
Daytona International Speedway
02.22.15

Race No. 2:
The Profit on CNBC 500
Phoenix International Raceway
03.01.15

Race No. 3:
Kobalt 400
Las Vegas Motor Speedway
03.08.15

Race No. 4:
Food City 500
Bristol Motor Speedway
03.15.15

Race No. 5:
Auto Club 400
Auto Club Speedway
03.22.15

Race No. 6:
STP 500
Martinsville Speedway
03.29.15

Race No. 7:
NRA 500
Texas Motor Speedway
04.11.15

Race No. 11:
Bojangles' Southern 500
Darlington Raceway
04.19.15

Race No. 9:
Toyota Owners 400
Richmond International Raceway
04.25.15

Race No. 10:
Aaron's 499
Talladega Superspeedway
05.03.15

Race No. 8:
STP 400
Kansas Speedway
05.09.15

Race No. 12:
Coca-Cola 600
Charlotte Motor Speedway
05.24.15

Race No. 13:
Dover 400
Dover International Speedway
05.31.15

Race No. 14:
Fan Driven 400
Pocono Raceway
06.07.15

Race No. 15:
Quicken Loans 400
Michigan International Speedway
06.14.15

Race No. 16:
Toyota-Save Mart 350
Sonoma Raceway
06.28.15

Race No. 17:
Quaker State 400
Kentucky Speedway
07.05.15

Race No. 18:
Coke Zero 400
Daytona International Speedway
07.11.15

Race No. 19:
New Hampshire 300
New Hampshire Motor Speedway
07.19.15

Race No. 20:
Brickyard 400
Indianapolis Motor Speedway
07.26.15

Race No. 21:
Pennsylvania 400
Pocono Raceway
08.02.15

Race No. 22:
Cheez-It 355 At The Glen
Watkins Glen International
08.09.15

Race No. 23:
Pure Michigan 400
Michigan International Speedway
08.16.15

Race No. 24:
IRWIN Tools Night Race
Bristol Motor Speedway
08.22.15

Race No. 25:
AdvoCare 500
Atlanta Motor Speedway
09.06.15

Race No. 26:
Federated Auto Parts 400
Richmond International Raceway
09.12.15

Chase Race No. 1:
MYAFIBSTORY.COM 400
Chicagoland Speedway
09.20.15

Chase Race No. 2:
Sylvania 300
New Hampshire Motor Speedway
09.27.15

Chase Race No. 3:
AAA 400
Dover International Speedway
10.04.15

Chase Race No. 4:
Bank of America 500
Charlotte Motor Speedway
10.10.15

Chase Race No. 5:
Hollywood Casino 400
Kansas Speedway
10.18.15

Chase Race No. 6:
Geico 500
Talladega Superspeedway
10.25.15

Chase Race No. 7:
Goody's Fast Pain Relief 500
Martinsville Speedway
11.01.15

Chase Race No. 8:
AAA Texas 500
Texas Motor Speedway
11.08.15

Chase Race No. 9:
Quicken Loans Race for Heroes 500
Phoenix International Raceway
11.15.15

Chase Race No. 10:
Ford Eco-Boost 400
Homestead-Miami Speedway
11.22.15

Get connected with Team Xtreme Racing:
WHAT'S HOT
WHAT'S NEW
March 4, 2013

Team No Label Watches Clocks out early at PIR; Looking forward to Bristol
Mooresville, NC (March 4, 2013) Trouble struck the Xxxtreme Motorsport No. 44 No Label Watches Ford Fusion early at the Subway Fresh Fit 500 at Phoenix International Raceway. Driver Scott Riggs hit the turn 3 wall hard on lap 21, but dispite the setback Xxxtreme Motorsport is looking forward to the Food City 500 at Bristol Motor Speedway coming up this month.Images



No. 44 Xxxtreme Motorsport No Label Ford Fusion and Driver Scott Riggs
(March 1-3, 2013 - Photos by Jared Wickerham, Jonathan Ferrey, Jeff Zelevansky and Todd Warshaw)
February 27, 2013

No Label Watches Clocks in with Xxxtreme Motorsport for 2013 Season
Mooresville, NC (February 27, 2013) Xxxtreme Motorsport is pleased to announce the return of No Label Watches to the team’s No. 44 Ford Fusion. No Label first debuted with Xxxtreme Motorsport in 2012 at Phoenix International Raceway and the team is excited about having them on board again for the 2013 season.Read More

“Their timing could not be more perfect” team owner John Cohen remarks, “I have made some changes within the team and will continue building and developing to make sure that this team will be professional and competitive now and in the future.” One of the key changes within the team is the hiring of veteran crew chief Tony Furr. Furr, who is no stranger in the garage, has called the shots from atop the pit box for over 83,000 laps in the NASCAR Sprint Cup Series, most notably for Hendrick Motorsports, Hass Motorsports and CaleYarborough Racing. Roush Yates Engines will be providing the power under the hood of the Xxxtreme Motorsport Ford Fusion.


No. 44 Xxxtreme Motorsport No Label Ford Fusion
(February 27, 2013 - Car design by Brendan Droppo)


Scott Riggs, a competitor in the NASCAR Sprint Cup, Nationwide and Camping World Truck Series will be behind the wheel of the No. 44 No Label Ford Fusion. The team is kicking off their schedule in the 16th Annual Kobalt Tools 400 at Phoenix International Raceway on Sunday, March 3.

Xxxtreme Motorsport is a NASCAR Sprint Cup team operating out of a state-of-the-art facility in Mooresville, North Carolina. John Cohen established Xxxtreme Motorsport in 2008, starting out as NASCAR Nationwide Series, stepping up to the NASCAR Sprint Cup Series in 2012.


More about No Label Watches:
As a proud supporter of individuality and uniqueness, No Label promises to provide high quality, fashionable watches without attaching a label to the person wearing them. Striving to reflect each individual’s style, taste and sense of creativity, No Label transmits a no-nonsense look and easy-to-use functionality. Whether you are hitting the club or going for a run, No Label’s make the perfect accessory for any situation.

No Label now has a new line of hats along with their two different styles of watches that come in a wide variety of vibrant colors-guaranteed to be adored by all. The company’s mission is to never be selective on who they want to wear their hats and watches, but instead encourage everyone and anyone to wear their product, whether it be Olympic athletes or a kid playing ball in the school yard – No Label is for everyone! For more information check out www.nolabelwatches.com.
(Image from No Label Watches)
November 6, 2012

Xxxtreme Motorsport, Reutimann Team up for Phoenix
Xxxtreme Motorsport is pleased to announce its entry into the NASCAR Sprint Cup race at Phoenix International Raceway.Read More

The car, owned by John Cohen, will have veteran driver David Reutimann at the helm on Sunday. No Label watches will be sponsoring the No. 44 Ford Fusion, with Frankie Kerr sitting atop the pit box as the team’s crew chief.

Cohen said the No. 44 car will be finishing out the year at Homestead-Miami Speedway and running a full season next year.

“I’m looking forward to the 2013 season and building a solid program.”

Xxxtreme Motorsport is a NASCAR Sprint Cup team run out of a state-of-the-art facility in Mooresville, North Carolina. Former Nationwide Series owner John Cohen established the team in 2008.


More about No Label Watches:
No Label is a vibrant and colorful brand adaptable to any style from the packaging all the way down to the watch. Interpretation of our watches and accessories are a reflection of an individual’s style, taste and sense of creativity. We are a medium for self-expression. For more information check out www.nolabelwatches.com.
(Image from No Label Watches)
October 22, 2011

ADP is Fighting to Find a Cure!
Xxxtreme Motorsport's 2012 #44 ADP/Leukemia & Lymphoma Society's Light The Night Walk Chevrolet Impala show car makes its first public appearance at ADP's national headquarters in Roseland, NJ on October 21, 2011.Read More

Automatic Data Processing, Inc. (ADP) based out of Roseland, New Jersey, a provider of human resource, payroll, tax and benefits administration solutions, team up with The Leukemia & Lymphoma Society's Light The Night Walk from White Plains, New York, funding lifesaving research and support for people battling cancer.

Xxxtreme Motorsport President John Cohen (L) and ADP Vice President of Facilties Management Brian Banks (R) are forming a strong collaboration to aid in awareness and efforts of the 2012 Light The Night Walks, which open on February 1st. Learn about exciting promotions and how easy fundraising can be at www.lightthenight.org.

More about Light The Night Walk:
The Leukemia & Lymphoma Society's Light The Night Walk funds lifesaving research and support for people battling cancer. Friends, families and co-workers form fundraising teams and millions of consumers help by donating at retail outlets. These efforts culminate in inspirational, memorable evening walks in over two hundred communities each fall across North America.


Volunteers and guests socialize during the ADP is Fighting to Find a Cure! event at ADP national headquarters on October 21, 2011 in Roseland, New Jersey.
(October 21, 2011 - Photo by Walter Brooks/Cybertimeent)


The #44 ADP/LLS Light The Night Walk Chevrolet Impala during the ADP is Fighting to Find a Cure! event at ADP national headquarters on October 21, 2011 in Roseland, New Jersey.
(October 21, 2011 - Photo by Walter Brooks/Cybertimeent)


The #44 ADP/LLS Light The Night Walk Chevrolet Impala during the ADP is Fighting to Find a Cure! event at ADP national headquarters on October 21, 2011 in Roseland, New Jersey.
(October 21, 2011 - Photo by Walter Brooks/Cybertimeent)


Xxxtreme Motorsport President John Cohen poses for a photo with the #44 ADP/LLS Light The Night Walk Chevrolet Impala during the ADP is Fighting to Find a Cure! event at ADP national headquarters on October 21, 2011 in Roseland, New Jersey.
(October 21, 2011 - Photo by Walter Brooks/Cybertimeent)


Close up of the #44 ADP/LLS Light The Night Walk Chevrolet Impala during the ADP is Fighting to Find a Cure! event at ADP national headquarters on October 21, 2011 in Roseland, New Jersey.
(October 21, 2011 - Photo by Walter Brooks/Cybertimeent)


(L-R) Xxxtreme Motorsport President John Cohen and ADP Vice President of Facilties Management Brian Banks pose for a photo with the #44 ADP/LLS Light The Night Walk Chevrolet Impala during the ADP is Fighting to Find a Cure! event at ADP national headquarters on October 21, 2011 in Roseland, New Jersey.
(October 21, 2011 - Photo by Walter Brooks/Cybertimeent)
WHO'S DRIVING
2015 Team Xtreme Racing Driver:

REED SORENSON
Racing has always been a family affair in the Sorenson household. He joined his family as they cheered on dad, Brad Sorenson, as soon as he was old enough to travel to the racetrack.Learn More

As a toddler, he was more interested in the playground than watching the cars circle the track; however, it did not take long for that to change. Once he began to notice the roar of the engines, Sorenson found his own desire for speed. His career started when he was only six years old as he climbed behind the wheel of a Quarter Midget and he never looked back.

In five successful years of regional Quarter Midget Series competition, Sorenson laid down some impressive statistics. In addition to the 1997 National Championship, he scored 22 wins, 40 top-five and 42 top-ten finishes in only 43 starts! In total, he earned nine Southeastern Championships and set 15 different track records and several qualifying records during his tenure in the Quarter Midget ranks.

In 1998, Sorenson made the jump to Legends Cars. He won 13 of his 25 races, claimed southeastern championships and broke track records during his rookie year. Sorenson spent five full seasons (1998-2002) in Legends Cars, racking up a total of 84 wins, 152 top-five and 166 top-10 finishes in 183 starts. He was named the track champion at Atlanta Motor Speedway in 1998, 1999 and 2001.

During his final full year in the Legends Cars, Sorenson also began his run at the American Speed Association (ASA) by competing in eight events and finishing in the top-10 an impressive seven times. He added six Southern All Start Late Model races to his schedule, racking up three wins and four top-five finishes. In 2003, he made the full-time move to ASA, recording seven top-five and 14 top-10 finishes in 17 starts. At age 17, Sorenson became the youngest driver to-date to receive Rookie of the Year honors en route to a fourth-place finish in the overall 2003 series standings.

While many high school seniors are planning to head off college, Sorenson was already eyeing a move into the NASCAR ranks after graduation from Woodward Academy. In 2003, he was signed to a driver development deal with Chip Ganassi Racing. The following season, he returned to ASA and collected his first win in the series’ biggest event of the year, the inaugural race at Charlotte Motor Speedway. Sorenson remained a contender for the championship until his hopes were dashed when he was collected in an accident in the final race of the season.

Following his 2004 graduation, the Georgia-native climbed behind the wheel of the No. 77 entry for the ARCA Racing Series event at Lowe’s Motor Speedway (May, 2004). Sorenson put on an impressive performance, starting the 73-lap race from the third position and finishing fourth! In June, he followed up with a win at Michigan International Speedway – only his second career ARCA start! He competed in a total of three ARCA races in 2004, both starting and finishing in the top-five in each event.

In addition to his stellar 2004 ASA and ARCA accomplishments, Sorenson also made his NASCAR Nationwide Series (NNS) debut in 2004 at the Indianapolis-based O’Reilly Raceway Park. In five Nationwide Series starts that year, he had one top-five and three top-10 finishes and caught the attention of many throughout NASCAR by leading for 47 laps in the October race at Atlanta Motor Speedway.

In 2005, Sorenson was named the driver of the No. 41 Nationwide Series machine. That year he won two races, captured 12 top-five and 19 top-10 finishes and two pole positions on his way to a fourth-place finish in the driver championship point standings and was runner-up for the Rookie of the Year award. The season was also marked with his NASCAR Sprint Cup Series debut at Atlanta Motor Speedway.

Sorenson’s Nationwide Series success earned him a full-time Sprint Cup Series ride in 2006. In his first three seasons of Sprint Cup competition, he collected 5 top-five and 13 top-10 finishes and one pole. He continued competition in the Nationwide Series, and in 2007, returned to Victory Lane with a win at Gateway International Raceway. In 2009, Sorenson was selected to drive the famed No. 43 for Richard Petty Motorsports. 2009 was tumultuous year for RPM and results were less than desired. In 2010, he joined Braun Racing to run select races in the No. 32 and No. 10 Toyota Camry. In only five starts with the team, he brought home two top-five and four top-10 finishes, starting outside of the top-10 on only one occasion.

Sorenson returned to Braun Racing in 2010, starting out the season sharing the No. 32 ride with Brian Vickers in the NASCAR Nationwide Series and running a limited NASCAR Sprint Cup Series schedule. After Vickers had to sit out for the majority of the season due to a medical issue, Sorenson took over the car full-time and collected a total of 21 top ten finishes in his 28 starts. Late in the season, Sorenson also spent time driving the No. 83 NASCAR Sprint Cup entry of Red Bull Racing as Vickers' substitute driver. His best finish in that role was a solid eighth place result in the July race at Daytona.

In 2011, Sorenson was driver of the Turner Motorsports No. 32 Nationwide entry for 29 races and the Randy McDonald Motorsports No. 82 for five races. Finishing the season fifth in driver points after earning a victory at Road America, seven top-five finishes and 18 top-10 finishes.

Sorenson competed in six Nationwide Series races in 2012, earning three top-20 finishes for the new Biagi-DenBeste Motorsports No. 98 team. He also drove in 19 Sprint Cup Series races for FAS Lane Racing, Turn One Racing and Humphrey-Smith Racing.

Returning on a full-time basis to the Nationwide Series in 2013, Sorenson and sponsor e-Swisher join The Motorsports Group’s No. 40 Chevrolet Camaro for the majority of the division’s schedule. In early 2013, Sorenson filled in, as fellow driver Michael Annett was sidelined with an injury, piloting the Richard Petty Motorsports No. 43 for a brief spell.



NASCAR Sprint Cup Series driver Reed Sorenson poses for a stylized portrait during NASCAR Media Day at Daytona International Speedway in Daytona Beach, Florida.
(Source: Tom Pennington/Getty Images North America)

More About Reed
Birthday: February 5, 1986
Hometown: Peachtree City, GA
WHAT WE'RE RACING
NASCAR Sprint Cup Series

2014 No. 44 Chevrolet SS
Check out the paint scheme layout/technical specifications of Xxxtreme Motorsport's 2014 Chevrolet SS.Learn More


Official Paint Scheme of the No. 44 Phoenix Warehouse of California Chevrolet SS.
(March 1, 2014 - Design by Brendan Droppo/Template by The Decal Source)

Technical Specifications

2014 NASCAR Chevrolet SS
Length: 192.68 in (4,894 mm)
Width: 74.76 in (1,899 mm)
Height: 58.11 in (1,476 mm)
Wheelbase: 114.76 in (2,915 mm)
Engine: 5866 cc FR layout
Transmission: 4-speed
Weight: 3,902 lb (1,770 kg)
Fuel: Sunoco
Tires: Goodyear
WHAT YOU'RE SEEING
NASCAR Sprint Cup Series

ADP Show Car Photoshoot at Verona Park


The #44 ADP/LLS Light The Night Walk Chevrolet Impala during the ADP Show Car Photoshoot at Verona Park on October 22, 2011 in Verona, New Jersey.
(October 22, 2011 - Photo by Walter Brooks/Cybertimeent)


Xxxtreme Motorsport President John Cohen poses for a photo with the #44 ADP/LLS Light The Night Walk Chevrolet Impala during the ADP Show Car Photoshoot at Verona Park on October 22, 2011 in Verona, New Jersey.
(October 22, 2011 - Photo by Walter Brooks/Cybertimeent)


(L-R) Xxxtreme Motorsport President John Cohen and ADP Vice President of Facilties Management Brian Banks pose for a photo with the #44 ADP/LLS Light The Night Walk Chevrolet Impala during the ADP Show Car Photoshoot at Verona Park on October 22, 2011 in Verona, New Jersey.
(October 22, 2011 - Photo by Walter Brooks/Cybertimeent)


The #44 ADP/LLS Light The Night Walk Chevrolet Impala during the ADP Show Car Photoshoot at Verona Park on October 22, 2011 in Verona, New Jersey.
(October 22, 2011 - Photo by Walter Brooks/Cybertimeent)
NASCAR Nationwide Series

O'Reilly Challenge


Josh Wise, driver of the #58 Cavi Clothing Chevrolet, stands in the garage during practice for the NASCAR Nationwide Series O'Reilly Challenge at Texas Motor Speedway on November 6, 2009 in Fort Worth, Texas.
(November 6, 2009 - Photo by Jonathan Ferrery/Getty Images North America)


Josh Wise, driver of the #58 Cavi Clothing Chevrolet, pits during the NASCAR Nationwide Series O'Reilly Challenge at Texas Motor Speedway on November 7, 2009 in Fort Worth, Texas.
(November 7, 2009 - Photo by Jonathan Ferrery/Getty Images North America)


Josh Wise, driver of the #58 Cavi Clothing Chevrolet, pits during the NASCAR Nationwide Series O'Reilly Challenge at Texas Motor Speedway on November 7, 2009 in Fort Worth, Texas.
(November 7, 2009 - Photo by Michael C. Johnson)
NASCAR Nationwide Series

CAVI Hosts Special Macy's Autograph Signing with Chase Austin


(L-R) John Cohen, Chase Austin, Young Vaughn, and Danny Victor pose for a photo after the special Macy's autograph signing hosted by CAVI at the Macy's Castleton Square Mall on July 25, 2009 in Indianapolis, Indiana.
(July 25, 2009 - Photo by Joey Foley/Getty Images North America)


Chase Austin and Danny Victor attend the special Macy's autograph signing hosted by CAVI at the Macy's Castleton Square Mall on July 25, 2009 in Indianapolis, Indiana.
(July 25, 2009 - Photo by Joey Foley/Getty Images North America)


Chase Austin attends the special Macy's autograph signing hosted by CAVI at the Macy's Castleton Square Mall on July 25, 2009 in Indianapolis, Indiana.
(July 25, 2009 - Photo by Joey Foley/Getty Images North America)
NASCAR Nationwide Series

Nascar 2009 NBA Draft Celebration


Photo of crowd during the Nascar 2009 NBA Draft Celebration hosted by Xxxtreme Motorsport, CAVI and Macy's at M2 Ultralounge on June 24, 2009 in New York City, New York.
(June 24, 2009 - Photo by Sunny Norton/Sunny Norton Photography)


Photo of the CAVI/Macy's Show Car during the Nascar 2009 NBA Draft Celebration hosted by Xxxtreme Motorsport, CAVI and Macy's at M2 Ultralounge on June 24, 2009 in New York City, New York.
(June 24, 2009 - Photo by Sunny Norton/Sunny Norton Photography)


Photo of crowd during the Nascar 2009 NBA Draft Celebration hosted by Xxxtreme Motorsport, CAVI and Macy's at M2 Ultralounge on June 24, 2009 in New York City, New York.
(June 24, 2009 - Photo by Sunny Norton/Sunny Norton Photography)


Chase Austin attends the Nascar 2009 NBA Draft Celebration hosted by Xxxtreme Motorsport, CAVI and Macy's at M2 Ultralounge on June 24, 2009 in New York City, New York.
(June 24, 2009 - Photo by Sunny Norton/Sunny Norton Photography)


(L-R) Chase Austin and Paula Garcés pose for a photo during the Nascar 2009 NBA Draft Celebration hosted by Xxxtreme Motorsport, CAVI and Macy's at M2 Ultralounge on June 24, 2009 in New York City, New York.
(June 24, 2009 - Photo by Sunny Norton/Sunny Norton Photography)
WHEN WE'RE RACING
Daytona 500

Daytona International Speedway,
Daytona Beach, FL
1 P.M. ET ON FOX

PAINT SCHEME
Golden Corral

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