EXCEED / EXCEL / EXCITE

Race No. 1:
Daytona 500
Daytona International Speedway
02.23.14

Race No. 2:
The Profit on CNBC 500
Phoenix International Raceway
03.02.14

Race No. 3:
Kobalt 400
Las Vegas Motor Speedway
03.09.14

Race No. 4:
Food City 500
Bristol Motor Speedway
03.16.14

Race No. 5:
Auto Club 400
Auto Club Speedway
03.23.14

Race No. 6:
STP 500
Martinsville Speedway
03.30.14

Race No. 7:
NRA 500
Texas Motor Speedway
04.06.14

Race No. 11:
Bojangles' Southern 500
Darlington Raceway
04.12.14

Race No. 9:
Toyota Owners 400
Richmond International Raceway
04.26.14

Race No. 10:
Aaron's 499
Talladega Superspeedway
05.04.14

Race No. 8:
STP 400
Kansas Speedway
05.10.14

Race No. 12:
Coca-Cola 600
Charlotte Motor Speedway
05.25.14

Race No. 13:
Dover 400
Dover International Speedway
06.01.14

Race No. 14:
Fan Driven 400
Pocono Raceway
06.08.14

Race No. 15:
Quicken Loans 400
Michigan International Speedway
06.15.14

Race No. 16:
Toyota-Save Mart 350
Sonoma Raceway
06.22.14

Race No. 17:
Quaker State 400
Kentucky Speedway
06.28.14

Race No. 18:
Coke Zero 400
Daytona International Speedway
07.5.14

Race No. 19:
New Hampshire 300
New Hampshire Motor Speedway
07.13.14

Race No. 20:
Brickyard 400
Indianapolis Motor Speedway
07.27.14

Race No. 21:
Pennsylvania 400
Pocono Raceway
08.03.14

Race No. 22:
Cheez-It 355 At The Glen
Watkins Glen International
08.10.14

Race No. 23:
Pure Michigan 400
Michigan International Speedway
08.17.14

Race No. 24:
IRWIN Tools Night Race
Bristol Motor Speedway
08.23.14

Race No. 25:
AdvoCare 500
Atlanta Motor Speedway
08.31.14

Race No. 26:
Federated Auto Parts 400
Richmond International Raceway
09.06.14

Chase Race No. 1:
Geico 400
Chicagoland Speedway
09.14.14

Chase Race No. 2:
Sylvania 300
New Hampshire Motor Speedway
09.21.14

Chase Race No. 3:
AAA 400
Dover International Speedway
09.28.14

Chase Race No. 4:
Hollywood Casino 400
Kansas Speedway
10.05.14

Chase Race No. 5:
Bank of America 500
Charlotte Motor Speedway
10.11.14

Chase Race No. 6:
Camping World RV Sales 500
Talladega Superspeedway
10.19.14

Chase Race No. 7:
Goody's Fast Relief 500
Martinsville Speedway
10.26.14

Chase Race No. 8:
AAA Texas 500
Texas Motor Speedway
11.02.14

Chase Race No. 9:
AdvoCare 500
Phoenix International Raceway
11.09.14

Chase Race No. 10:
Ford Eco-Boost 400
Homestead-Miami Speedway
11.16.14

Get connected with Xxxtreme Motorsport:
WHAT'S HOT
WHAT'S NEW
March 4, 2013

Team No Label Watches Clocks out early at PIR; Looking forward to Bristol
Mooresville, NC (March 4, 2013) Trouble struck the Xxxtreme Motorsport No. 44 No Label Watches Ford Fusion early at the Subway Fresh Fit 500 at Phoenix International Raceway. Driver Scott Riggs hit the turn 3 wall hard on lap 21, but dispite the setback Xxxtreme Motorsport is looking forward to the Food City 500 at Bristol Motor Speedway coming up this month.Images



No. 44 Xxxtreme Motorsport No Label Ford Fusion and Driver Scott Riggs
(March 1-3, 2013 - Photos by Jared Wickerham, Jonathan Ferrey, Jeff Zelevansky and Todd Warshaw)
February 27, 2013

No Label Watches Clocks in with Xxxtreme Motorsport for 2013 Season
Mooresville, NC (February 27, 2013) Xxxtreme Motorsport is pleased to announce the return of No Label Watches to the team’s No. 44 Ford Fusion. No Label first debuted with Xxxtreme Motorsport in 2012 at Phoenix International Raceway and the team is excited about having them on board again for the 2013 season.Read More

“Their timing could not be more perfect” team owner John Cohen remarks, “I have made some changes within the team and will continue building and developing to make sure that this team will be professional and competitive now and in the future.” One of the key changes within the team is the hiring of veteran crew chief Tony Furr. Furr, who is no stranger in the garage, has called the shots from atop the pit box for over 83,000 laps in the NASCAR Sprint Cup Series, most notably for Hendrick Motorsports, Hass Motorsports and CaleYarborough Racing. Roush Yates Engines will be providing the power under the hood of the Xxxtreme Motorsport Ford Fusion.


No. 44 Xxxtreme Motorsport No Label Ford Fusion
(February 27, 2013 - Car design by Brendan Droppo)


Scott Riggs, a competitor in the NASCAR Sprint Cup, Nationwide and Camping World Truck Series will be behind the wheel of the No. 44 No Label Ford Fusion. The team is kicking off their schedule in the 16th Annual Kobalt Tools 400 at Phoenix International Raceway on Sunday, March 3.

Xxxtreme Motorsport is a NASCAR Sprint Cup team operating out of a state-of-the-art facility in Mooresville, North Carolina. John Cohen established Xxxtreme Motorsport in 2008, starting out as NASCAR Nationwide Series, stepping up to the NASCAR Sprint Cup Series in 2012.


More about No Label Watches:
As a proud supporter of individuality and uniqueness, No Label promises to provide high quality, fashionable watches without attaching a label to the person wearing them. Striving to reflect each individual’s style, taste and sense of creativity, No Label transmits a no-nonsense look and easy-to-use functionality. Whether you are hitting the club or going for a run, No Label’s make the perfect accessory for any situation.

No Label now has a new line of hats along with their two different styles of watches that come in a wide variety of vibrant colors-guaranteed to be adored by all. The company’s mission is to never be selective on who they want to wear their hats and watches, but instead encourage everyone and anyone to wear their product, whether it be Olympic athletes or a kid playing ball in the school yard – No Label is for everyone! For more information check out www.nolabelwatches.com.
(Image from No Label Watches)
November 6, 2012

Xxxtreme Motorsport, Reutimann Team up for Phoenix
Xxxtreme Motorsport is pleased to announce its entry into the NASCAR Sprint Cup race at Phoenix International Raceway.Read More

The car, owned by John Cohen, will have veteran driver David Reutimann at the helm on Sunday. No Label watches will be sponsoring the No. 44 Ford Fusion, with Frankie Kerr sitting atop the pit box as the team’s crew chief.

Cohen said the No. 44 car will be finishing out the year at Homestead-Miami Speedway and running a full season next year.

“I’m looking forward to the 2013 season and building a solid program.”

Xxxtreme Motorsport is a NASCAR Sprint Cup team run out of a state-of-the-art facility in Mooresville, North Carolina. Former Nationwide Series owner John Cohen established the team in 2008.


More about No Label Watches:
No Label is a vibrant and colorful brand adaptable to any style from the packaging all the way down to the watch. Interpretation of our watches and accessories are a reflection of an individual’s style, taste and sense of creativity. We are a medium for self-expression. For more information check out www.nolabelwatches.com.
(Image from No Label Watches)
October 22, 2011

ADP is Fighting to Find a Cure!
Xxxtreme Motorsport's 2012 #44 ADP/Leukemia & Lymphoma Society's Light The Night Walk Chevrolet Impala show car makes its first public appearance at ADP's national headquarters in Roseland, NJ on October 21, 2011.Read More

Automatic Data Processing, Inc. (ADP) based out of Roseland, New Jersey, a provider of human resource, payroll, tax and benefits administration solutions, team up with The Leukemia & Lymphoma Society's Light The Night Walk from White Plains, New York, funding lifesaving research and support for people battling cancer.

Xxxtreme Motorsport President John Cohen (L) and ADP Vice President of Facilties Management Brian Banks (R) are forming a strong collaboration to aid in awareness and efforts of the 2012 Light The Night Walks, which open on February 1st. Learn about exciting promotions and how easy fundraising can be at www.lightthenight.org.

More about Light The Night Walk:
The Leukemia & Lymphoma Society's Light The Night Walk funds lifesaving research and support for people battling cancer. Friends, families and co-workers form fundraising teams and millions of consumers help by donating at retail outlets. These efforts culminate in inspirational, memorable evening walks in over two hundred communities each fall across North America.


Volunteers and guests socialize during the ADP is Fighting to Find a Cure! event at ADP national headquarters on October 21, 2011 in Roseland, New Jersey.
(October 21, 2011 - Photo by Walter Brooks/Cybertimeent)


The #44 ADP/LLS Light The Night Walk Chevrolet Impala during the ADP is Fighting to Find a Cure! event at ADP national headquarters on October 21, 2011 in Roseland, New Jersey.
(October 21, 2011 - Photo by Walter Brooks/Cybertimeent)


The #44 ADP/LLS Light The Night Walk Chevrolet Impala during the ADP is Fighting to Find a Cure! event at ADP national headquarters on October 21, 2011 in Roseland, New Jersey.
(October 21, 2011 - Photo by Walter Brooks/Cybertimeent)


Xxxtreme Motorsport President John Cohen poses for a photo with the #44 ADP/LLS Light The Night Walk Chevrolet Impala during the ADP is Fighting to Find a Cure! event at ADP national headquarters on October 21, 2011 in Roseland, New Jersey.
(October 21, 2011 - Photo by Walter Brooks/Cybertimeent)


Close up of the #44 ADP/LLS Light The Night Walk Chevrolet Impala during the ADP is Fighting to Find a Cure! event at ADP national headquarters on October 21, 2011 in Roseland, New Jersey.
(October 21, 2011 - Photo by Walter Brooks/Cybertimeent)


(L-R) Xxxtreme Motorsport President John Cohen and ADP Vice President of Facilties Management Brian Banks pose for a photo with the #44 ADP/LLS Light The Night Walk Chevrolet Impala during the ADP is Fighting to Find a Cure! event at ADP national headquarters on October 21, 2011 in Roseland, New Jersey.
(October 21, 2011 - Photo by Walter Brooks/Cybertimeent)
WHO'S DRIVING
2014 Xxxtreme Motorsport Driver:

JJ YELEY
JJ Yeley began his racing career at age 14. Beginning in Quarter Midgets then on to Sprint Cars, Midgets and Silver Crown cars. Winning and breaking track records along the way.Learn More

In 1998 at the young age of 21, a golden opportunity came about via the IRL IndyCar Series. After debuting in an Indy car at his hometown track – Phoenix International Raceway – he went to Indianapolis Motor Speedway to became the youngest driver (at the time) to qualify for the Indianapolis 500. Yeley started the race in 13th and notched an impressive ninth-place finish.

While Yeley ran in three more IRL events that season, funding didn’t materialize to continue racing in the IRL, so he focused on his budding USAC career. That focus paid off as Yeley won his first USAC Sprint Car Series championship in 2001.

Yeley followed up his USAC Sprint Car championship with a USAC Silver Crown championship in 2002, but nothing would prepare him for one of the most impressive seasons in USAC history. In 2003, Yeley reeled off an amazing 24 USAC wins, breaking the single-season record set by racing legend A.J. Foyt who won 19 races during the 1961 season.  In addition, Yeley became only the second driver in USAC history to win the “Triple Crown” by capturing the Midget, Sprint and Silver Crown championships in a single season, joining JGR teammate Tony Stewart as the only other driver to accomplish that feat (1995).

While the 2003 season was a magical one, Yeley will tell you that 2002 is the year that meant the most to him.

“To me, 2002 was probably more special than 2003,” said Yeley. “I won one championship and finished second and third in the other two divisions. 2002 helped me prepare during the off-season to make 2003 possible. Everyone would say that 2003 was the greatest year because we won all the races and broke all the records. If it hadn’t been for the success I had in 2002 and how close we came to achieving the Triple Crown, I wouldn’t have pushed myself as hard to prepare more in the off-season for the next year. When 2003 came around, I was able to take care of the little problems and set myself up to win all three series.”

The success of the two previous seasons helped catapult Yeley into the limelight, and Joe Gibbs Racing took notice. In 2004, Yeley was tapped to drive a part-time NASCAR Busch Series schedule for JGR. He competed in 17 races that season, earning four top-10s with a best finish of sixth at Kansas Speedway.

The biggest break of Yeley's career came in 2005 at Chicagoland Speedway. During a SPRINT Cup practice session, JGR teammate Stewart became injured after crashing his primary car in practice, and on very short notice, Yeley was called upon to resume practice and qualify the No. 20 team’s backup car.

Not only did he practice the car and qualify a very respectable 13th, he also showed everyone at JGR that he was ready to take on the challenge of NASCAR’s top series. As a result, in November 2005 Yeley was selected to drive the No. 18 Interstate Batteries Chevrolet full-time beginning with the 2006 SPRINT Cup season.

“Being able to jump into Tony’s car without any practice showed JGR that I could run with the best of them,” said Yeley. “I had the confidence in myself and the team. I just needed the opportunity to go out and do it full-time. That helped springboard me into the No. 18 Interstate Batteries car.”

Yeley competed in 36 SPRINT Cup races during his rookie year, notching two season-best eighth-place finishes – California Speedway in February and New Hampshire International Speedway in September. But despite running well at most every track on the circuit, the No. 18 Interstate Batteries team did not have the season it is accustomed to.

“Last year didn’t exactly go the way any of us wanted,” said Yeley of his rookie season. “I guess I had a pretty steep learning curve. We had a lot of tire issues and we were in the wrong place at the wrong time. Some stuff you chalk up to bad luck, but the problem is that you can’t chalk all of it up to bad luck. Sometimes there was a mistake that I made that put me in a position to get in some kind of trouble.

“The most important thing is that I learned from my mistakes. For this grassroots racer, driving in NASCAR’s top series for one of NASCAR’s top teams has fulfilled a lifelong dream.

“I  never dreamed that I’d be racing in NASCAR or even get the opportunity to drive an Indy car and race in the Indianapolis 500,” said Yeley. “When I was 16 or 17 years old and racing Sprint Cars, for me that was the coolest thing in the world. All I knew was that I was a Saturday night racer that wanted to race.  I’m extremely grateful that I get to do what I love for a living.”

In addition to racing, Yeley has a strong commitment to  charities and fund raising whenever he gets the opportunity. Thanks in part to being the parent of his daughter, Faith Anne. Yeley has participated in numerous functions for children’s charities as well as others. The "JJ Yeley No. 18 Drives for Kids" Golf Classic was designed to give back to the local community and his hometown, proceeds went to the Phoenix Children's Hospital. JJ has also held numerous raffles for the St Jude Children's Hospital in Memphis and the Jake Owen Raborn Foundation. In 2011 he teamed up with CigRx for the "Race for Research" benefiting the VCU Massey Cancer Research Center in Richmond. JJ teamed up with the Dept. of Delaware Highway Safety in 2011 to help raise awareness for seat belt safety and the importance of a designated driver. This year is no exception, JJ held a raffle at the Annual Chili Bowl Midget Nationals in Tulsa to benefit the Parent Child Center in Tulsa in January 2012.



JJ Yeley looks on during practice for the NASCAR Sprint Cup Series 45th Annual Camping World RV Sales 500 at Talladega Superspeedway on October 18, 2013 in Talladega, Alabama.
(October 17, 2013 - Source: Jerry Markland/Getty Images North America)

More About JJ
Birthday: October 5, 1976
Hometown: Phoenix, AZ
Residence: Charlotte, NC
Married: Kristen
Children: Faith Anne
WHAT WE'RE RACING
NASCAR Sprint Cup Series

2014 No. 44 Chevrolet SS
Check out the paint scheme layout/technical specifications of Xxxtreme Motorsport's 2014 Chevrolet SS.Learn More


Official Paint Scheme of the No. 44 Phoenix Warehouse of California Chevrolet SS.
(March 1, 2014 - Design by Brendan Droppo/Template by The Decal Source)

Technical Specifications

2014 NASCAR Chevrolet SS
Length: 192.68 in (4,894 mm)
Width: 74.76 in (1,899 mm)
Height: 58.11 in (1,476 mm)
Wheelbase: 114.76 in (2,915 mm)
Engine: 5866 cc FR layout
Transmission: 4-speed
Weight: 3,902 lb (1,770 kg)
Fuel: Sunoco
Tires: Goodyear
WHAT YOU'RE SEEING
NASCAR Sprint Cup Series

ADP Show Car Photoshoot at Verona Park


The #44 ADP/LLS Light The Night Walk Chevrolet Impala during the ADP Show Car Photoshoot at Verona Park on October 22, 2011 in Verona, New Jersey.
(October 22, 2011 - Photo by Walter Brooks/Cybertimeent)


Xxxtreme Motorsport President John Cohen poses for a photo with the #44 ADP/LLS Light The Night Walk Chevrolet Impala during the ADP Show Car Photoshoot at Verona Park on October 22, 2011 in Verona, New Jersey.
(October 22, 2011 - Photo by Walter Brooks/Cybertimeent)


(L-R) Xxxtreme Motorsport President John Cohen and ADP Vice President of Facilties Management Brian Banks pose for a photo with the #44 ADP/LLS Light The Night Walk Chevrolet Impala during the ADP Show Car Photoshoot at Verona Park on October 22, 2011 in Verona, New Jersey.
(October 22, 2011 - Photo by Walter Brooks/Cybertimeent)


The #44 ADP/LLS Light The Night Walk Chevrolet Impala during the ADP Show Car Photoshoot at Verona Park on October 22, 2011 in Verona, New Jersey.
(October 22, 2011 - Photo by Walter Brooks/Cybertimeent)
NASCAR Nationwide Series

O'Reilly Challenge


Josh Wise, driver of the #58 Cavi Clothing Chevrolet, stands in the garage during practice for the NASCAR Nationwide Series O'Reilly Challenge at Texas Motor Speedway on November 6, 2009 in Fort Worth, Texas.
(November 6, 2009 - Photo by Jonathan Ferrery/Getty Images North America)


Josh Wise, driver of the #58 Cavi Clothing Chevrolet, pits during the NASCAR Nationwide Series O'Reilly Challenge at Texas Motor Speedway on November 7, 2009 in Fort Worth, Texas.
(November 7, 2009 - Photo by Jonathan Ferrery/Getty Images North America)


Josh Wise, driver of the #58 Cavi Clothing Chevrolet, pits during the NASCAR Nationwide Series O'Reilly Challenge at Texas Motor Speedway on November 7, 2009 in Fort Worth, Texas.
(November 7, 2009 - Photo by Michael C. Johnson)
NASCAR Nationwide Series

CAVI Hosts Special Macy's Autograph Signing with Chase Austin


(L-R) John Cohen, Chase Austin, Young Vaughn, and Danny Victor pose for a photo after the special Macy's autograph signing hosted by CAVI at the Macy's Castleton Square Mall on July 25, 2009 in Indianapolis, Indiana.
(July 25, 2009 - Photo by Joey Foley/Getty Images North America)


Chase Austin and Danny Victor attend the special Macy's autograph signing hosted by CAVI at the Macy's Castleton Square Mall on July 25, 2009 in Indianapolis, Indiana.
(July 25, 2009 - Photo by Joey Foley/Getty Images North America)


Chase Austin attends the special Macy's autograph signing hosted by CAVI at the Macy's Castleton Square Mall on July 25, 2009 in Indianapolis, Indiana.
(July 25, 2009 - Photo by Joey Foley/Getty Images North America)
NASCAR Nationwide Series

Nascar 2009 NBA Draft Celebration


Photo of crowd during the Nascar 2009 NBA Draft Celebration hosted by Xxxtreme Motorsport, CAVI and Macy's at M2 Ultralounge on June 24, 2009 in New York City, New York.
(June 24, 2009 - Photo by Sunny Norton/Sunny Norton Photography)


Photo of the CAVI/Macy's Show Car during the Nascar 2009 NBA Draft Celebration hosted by Xxxtreme Motorsport, CAVI and Macy's at M2 Ultralounge on June 24, 2009 in New York City, New York.
(June 24, 2009 - Photo by Sunny Norton/Sunny Norton Photography)


Photo of crowd during the Nascar 2009 NBA Draft Celebration hosted by Xxxtreme Motorsport, CAVI and Macy's at M2 Ultralounge on June 24, 2009 in New York City, New York.
(June 24, 2009 - Photo by Sunny Norton/Sunny Norton Photography)


Chase Austin attends the Nascar 2009 NBA Draft Celebration hosted by Xxxtreme Motorsport, CAVI and Macy's at M2 Ultralounge on June 24, 2009 in New York City, New York.
(June 24, 2009 - Photo by Sunny Norton/Sunny Norton Photography)


(L-R) Chase Austin and Paula Garcés pose for a photo during the Nascar 2009 NBA Draft Celebration hosted by Xxxtreme Motorsport, CAVI and Macy's at M2 Ultralounge on June 24, 2009 in New York City, New York.
(June 24, 2009 - Photo by Sunny Norton/Sunny Norton Photography)
WHEN WE'RE RACING
Toyota-Save Mart 350

Sonoma Raceway,
Sonoma, CA
3 P.M. ET ON TNT

PAINT SCHEME
Phoenix Warehouse

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